Web Culture is it Ethnography ?

A response to 

Culture Matters by Grant McCracken

While trying to assimilate the idea of ethnography, I found in the Webster dictionary

Ethnography

"A branch of anthropology dealing with the scientific description of individual cultures
Let us dig furthermore, so what is anthropology"

« Anthropology is the branch of science that studies the human being in all its aspects, both physical (anatomical, morphological, physiological, evolutionary, etc..) And cultural (socio-religious, psychological, geographical, etc..). It tends to define humanity by making a synthesis of different human and natural sciences. The term anthropology comes from two Greek words, anthropos, meaning man (in the generic sense), and logos, meaning “word”, “discourse” (and, by extension, “science”).»

Therefore it’s the Human Discourse within his cultural environment. What’s the heck has to do with the web? And web Social? Why we’re talking about science?

Well, anthropology briefly is a science adding to it descriptions and images becomes ethnography.
Returning to web social we see that Microsoft has different sites according to different culture, i.e., msn.ca for Canada, MSN.fr for france, etc. That means web social is dealing with human culture through a certain quantifiable language which is Hypertext. Therefore, web culture is a science.

Jesus Christ but what this has to do with Annakpok.

Having billions of dollars moving through web channels, people get along and get married through the web from around the world, get educated, etc.

Well the world distance has shortened with the revolution of air-planes, communications and others technologies. With web you are seeing the world from behind your browser and interacting with it.
While Annakpok is a casual old way for human interaction with each others since the beginning of life, web culture with its interactive and motion way will project its heavy dominance in our era and the future generation.