Friday, September 13, 2013

Early Adopters are the Mass Market

Excuse moi d'écrire en langue anglaise mais la langue de ce blog est en anglais, donc il faut le lire dans cette langue et lire la réponse dans la même langue!

Excuse me to write in English, but the language of this blog is in English, so it must be read in that language and read the answer in the same language!

In Response for

Note to Web 2.0 Companies: Early Adopters are not the Mass Market  [1] By Dare Obasanjo


Usually I'm not of the person whom led easily by the shining titles and overwhelming words.

But these words attracted my attention

"Early Adopters are not the Mass Market"

Even the blog was closed but I wanted to respond to this article.

Since the beginning of mankind, and through history of humanity we find that early adopters are the pioneers to lead culture civilization and communities. In contrast the ones that lack behind they were deemed to marginalization and neglect.

I will start by religion; we found that communities were led by new messengers that were in contradiction of the old habits and cultural attitudes. Since it added values and equalities early adopters’ become the prevalent and led world humanity, for example, Moses, Jesus, and Mohammad (Peace on them).

Through history we saw communities early adopters to technologies were the dominants of the world for example the war craft. In such context the early adopters for enhanced or mass destruction weapons dominate the world for a period of times.

Going to technology, the early adopters of the industrialization since the European industrial revolution and the renaissance era, they rein the world and tried to spread all over the new world and gain dominance and new markets.

Coming to our era the early adopter to technology of the masses and internet reign the lion share of the market, for example, Microsoft, while big names with mini and mainframes faded away or its impact diminished to a specific customers or governmental sectors of interest and concerns, PCs and personal computers invaded the world and entered every home and dominated the market with its diversities, laptops, workstations, hubs, networking, routers, etc.
I quote, “it should be remembered that the IBM PC was a sort of meteor that hit the earth and wiped almost all other competing life” [2]


Lately we dealt with the early adapter for the smart phones and tablets which change our life style, for example from setting behind TV, desktop, or lately a laptop, to handle daily activities and communications needs and family leisure time, most of these are now transferred or still on the process of being transferred to a hand held devices such as IPhone or IPad, where the early adapters to this technology got the Lion share of the market but the competition is still raging fiercely between early adapters and the followers like Androids, etc.

I quote in this sense, “When or whether smartphones will overtake computer penetration in the US is an open question. I believe that, like cellphones have in other markets, smart devices will overtake computer consumption and thus penetration and even bandwidth consumption” [3]

Even in Science and Management Information System, Masters 95, we learned in project management that software project are fluid, and it is a matter of a soft project (Projet Mou).


« Au-delà de l’éternelle querelle au sujet de la rectitude scientifique en sciences humaines se cache une importante distinction entre deux façons de penser, l’une formelle, l’autre fluide. » [4]

As a consequence, if I want to project my vision regarding early adopter, and seeing his graphical representation,





I was astonished regarding his early adaptor analysis and graph, and it compels me to respond. Thus, I want to rectify this graph to something like this:




In this context, I quote « En fait, le « degré de participation » peut s’analyser  selon divers portraits d’utilisateurs types. … certains types d’utilisateurs, en se concentrant sur les early adopters» [5]

Taking the case of Twitter, I found, for this reason, it was necessary to note and respond.

Big difference! I hope you get notified.


 

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